SEO and Online Marketing

Let INS do SEO work for you!   Optimizing your online directory listings is one of the most important things that you can do to help your business getsearch-engine-optimization found by local searchers.   Give us your information and we will hand submit and manage your entire claiming process for accuracy.  Plus, we will set you up with Google Analytics, so you can see our efforts at work.  With Analytics, you’ll be able to track the amount of traffic to your site.

Standard SEO Package includes:

Google Analytics setup
Submission to top 10 directory and search engines (including Google, Bing, and Yahoo!)

$699.00 one-time fee

Gold SEO package includes:

Google Analytics setup
Submission to 49 directory and search engines
(Including Google, Bing, and Yahoo!)

$950.00 one-time fee

 

What is SEO?

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.